How to decide which marketing tools are best for my shop? Do I use Facebook Ads or Google Ads? Do I send Email campaigns?
There’s no one best fit, what we recommend is to use all available tools but to know how to alternate and how to use it. You will need to define a strategy according to your budget, your website active competitors, your offers and deals and your current customers database.
Google Ads is a great fit if you are offering products which can be actively being searched on Google search. In this case, you can create Google Search Keywords, which will drive traffic to your website in the defined countries once your audience is searching your keywords. The trick will be to have good keywords, and keeping optimizing it. This is also done by following up on your Google Ads Account recommendations. Google will also approach you with a Marketing Representative and can assist you to improve your Ads. Consider knowing your audiences, calibrating your campaign budget and following up with Google Analytics on your site to check the traffic sources and no errors on your store.
You can also choose a display Ad, if you which to show an Ad on Google AdSense partners. These are other websites, Mobile apps, part of Google Advertising platform who activated Google AdSense on their platform to allow Google showing Ads. This type of Ads will be shown to users when they visit these platform and if they click on your banner, they will be redirected to your store.
Facebook Ads, is a great fit to convert your followers on Instagram and Facebook to customers. You can also configure your campaigns to reach None Followers. This type of campaigns is so flexible because it also allows efficient users interactions with your business and offers them lot of channels to communicate with you: Comments on your posts, inbox messages, likes, shares, and much more. We strongly recommend to always keep running promotions, even for small budgets. This will keep your business alive and attract always new customers. This can also increase your Fan base and convert these users to Followers who will be interacting with your business for coming publications. It also offers multiple type of content from simple photo, video, album, carousel or also through using your Shop Catalogue. Consider Integrating Facebook Pixel into your store to benefit from advanced Marketing campaigns such Conversion and Catalogue.
Facebook offers great ways to Advertise and have a large Network including Instagram.
Email Campaigns, using platforms like Mailchimp or Sendinblue, this is a great way to send newsletters for your customers. Consider collecting the emails of your customers from your shop, don’t spam your customers with daily newsletters but limit it to offers you send on a bi-weekly or monthly occasions.
Recommendations:
- Add a chat support box so that customer can reach out to you easily if they are experiencing problems,
- Test the website and the full purchase process before proceeding with your Marketing campaigns, a bad experience on your website can do big damage for your campaigns.
- Consider a quick loading speed rate for your website with no big images sizes,
- Enable Lazy loading if you have lot of products or show your catalogue with a paging navigation feature.
- Enable Abandoned Cart features on your store to send reminders for your customers,
- Enable Cross-selling features on your store to show a variety of Products Categories,
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